Time for parents to stop succumbing to the annual hype.

Posted by martin.parnell |

Apparently, “Several children have been left disappointed after their Hatchimals arguably the most coveted toy of the 2016 holiday season, failed to hatch.”

Each Hatchimal comes inside an egg-shaped capsule that is supposed to be rubbed and patted for anywhere between 10 and 40 minutes before the toy gradually begins to hatch. The toy inside responds to tapping gestures by tapping back with its beak while making a variety of noises. Once the Hatchimal hatches, kids can feed the creature and teach it how to walk and talk. As the weeks go on, the Hatchimal will grow from a child to an adult, at which point it’s able to have more sophisticated interactions.

Adding to many parents’ frustration is the fact that the toys became so in-demand before Christmas, they were nearly impossible to purchase. In fact, the $59.99 toy surfaced on eBay Canada for as much as $10,000 at the height of the demand. This story sounds oh so familiar. Every year there is the “must have” toy that many parents will go to great ends to ensure their offspring have wrapped and under the tree at Christmas time. Who can forget Cabbage Patch Kids, Beanie Babies, Transformers, Rubiks Cubes and Furbies.

I really have to shake my head and ask “WHY?”   I cannot honestly believe that a child, especially ones as young as 2 or 3 (as has been quoted in the press) will really be “inconsolable” or “devastated” if this particular toy does not appear. What are they going to do? At the worst they may sulk for a couple of hours, before being distracted by all their other gifts, or a card board box sitting in the corner!

Will older children really be suffering from peer pressure if they aren’t able to tell their friends Santa was unable to come up with the goods? It’s more than likely their parents were unable to snag one of the eggs themselves. Wouldn’t it make sense for parents to communicate and decide not to give in to the hype and refuse to spend weeks and money hunting down a piece of plastic that will, after a few months, or even sooner, be relegated to the bottom of the toy box?

Surely, it’s time parents stopped being swept up in these annual trends and thought of other ways to keep their young ones happy? Should parents really be letting their children hold them to emotional ransom?

Something parents have a year to think about.

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