The Value of the Personal Touch when Networking

Posted by martin.parnell |
The Value of the Personal Touch when Networking

I have just read an article in the UK’s Daily Mail newspaper which states that, in a recent survey, of the group of American adults polled, “40 percent said they should have done more networking, which is more typically associated with the professional world”.

I know that, in my business as a professional speaker and author, a great number of the speaking engagements and book signings I have secured have come from my networking at conferences, talks, presentations and other business events.

Connecting on a personal level, in a less formal situation, is extremely valuable. You create an impression and it gives you the opportunity to talk more extensively about your goals.

There is no doubt that technology has its place, when it comes to networking. I am networking through this blog, through what I put on my website, and what I post on Facebook and Twitter. But, when networking in person, you are able to judge more accurately the character of the person with whom you are connecting and whether or not you have shared interests and values, when it comes to business matters.

If they do, it is more likely they will be able to help you or know people who can.

One should also consider the value of networking when one is attending a social event, too. When you sit down to share a cup of coffee with someone or attend a luncheon, you don’t always want to be pitching your business, but it is still important to be open to further discussion on a topic, especially when it is one on which you have some expertise.

It’s also important to remember that it will give you the opportunity to help others. They can be mutually beneficial.

You should make an effort to remain connected. It may not be apparent at the time, but you never know when someone may have the opportunity to recommend you to someone, or vice versa and you need to know how to get in touch. If you have maintained contact it will make this much easier and also, it means someone will keep you in mind. Follow up on your initial meeting with an email, or brief phone call. It will help to form a more memorable bond.

In my role as an author, I have been able to reach out to people I have met through networking channels to offer expert advice and review my work.

So, don't underestimate the personal touch when it comes to networking, you never know when just  making  yourself  known to someone can help further your business ties, or help someone along the way.

comments powered by Disqus