How a Culture of Volunteering can Benefit your Business

Posted by martin.parnell |

At the weekend, I attended the Cochrane Outhouse Races, a fun event that is held annually. Teams build outhouses and race them down the high street. Hundreds of people turn up to support and a lot of money is raised for charity. Of course, this wouldn’t be possible were it not for the many volunteers who put in countless hours to make it happen. 

Volunteering is an activity that can be hard work, but has great benefits, you are probably doing something to support a good cause, you meet new people and you might even learn new skills. If you are in business, it’s a great way to get your employees to share an experience and for your company to “give back.”   

A study from Deloitte revealed that employers who encourage and promote volunteering boost morale, workplace atmosphere and brand perception. The study was based on surveys of 1,000 full- and part-time employees who have volunteered over the past 12 months.

The research found that an overwhelming majority – 89 percent – of employees think organizations that sponsor volunteer activities offer a better overall working environment. In addition, 70 percent believe volunteer activities are more likely to boost staff morale than company-sponsored happy hours, with more than three-quarters saying volunteering is essential to employee well-being.”

But, how do you persuade your employees that volunteering can be beneficial?

For some ideas as to how to achieve that, Kenneth Waldman, on the volunteermatch website, 14. June 2016 suggests the following:   

5 Ideas to Encourage Your Employees to Volunteer

Getting your employees to volunteer can be a challenging task. However, it can provide your company and your employees with many benefits that aren’t obvious right away. Employees may see volunteering as something that cuts into their time — either on or off work. In reality, volunteering represents a way of giving back to one’s community while strengthening relationships and building new skills, all of which ultimately improves the workplace and boosts employee engagement and retention.

In order to encourage your employees to participate, let them know what’s in it for them. After they volunteer the first time, you’ll have no trouble getting them to take part from then on. Here are 5 different ways you can encourage your employees to volunteer.

  1. Give Your Employees Paid Time off from Work

If your volunteering initiative didn’t go over well with your employees the first time, or if you’re just starting out, consider giving your employees volunteer time off (VTO). They probably are not against giving back to their community — but they may be too busy, or have family obligations that keep them from volunteering. With VTO, they can volunteer for their favorite causes without impacting their personal schedule. It’s a great way to lead by example because you’re also giving back as a company, which won’t go unnoticed by your employees. In fact, they may be more inclined to follow suit. There are other ways of rewarding your employees as well, such as public recognition for all the good work they’ve put in.

  1. Let Them Know about Different Volunteering Opportunities

As an employer, do your part and present your employees with a variety of volunteering opportunities they might find interesting. Check out for an expansive list of opportunities in your community. If you only offer projects which involve manual labor, not everyone will be able to participate. If you have a smaller team of employees, you can even get to know their skills and strengths outside the workplace, and plan volunteer activities accordingly. Try offering a healthy mix of short and long-term volunteer opportunities to keep them engaged.

  1. Listen to Their Input

Once they’ve volunteered, your employees will feel fresh with new experiences, which means you’ll be able to gather valuable feedback and determine which causes they were most passionate about. Your employees might have some volunteering ideas of their own for future opportunities, or they might hear about some additional opportunities while they’re out in the field. Take note of that. If you let them choose to create their own opportunities, they’ll jump at the chance to do so and you’ll have a healthier, more satisfied employee working for you.

  1. Assign Roles that Are Different to Those in the Workplace

If your employees are managed by their work managers when they are volunteers, it will just feel like more work. Instead, mix things up a bit and allow younger or less experienced employees to assume leadership roles — especially if they are volunteering on a project which is a perfect fit for their skills. They may appreciate the chance to prove themselves and learn what it’s like to take on more responsibility.

  1. Let Them Develop New Skills

If you assign them to a project which requires learning new crafts and skills, they’ll be able to come back to the company with a brand new skill set that might come in handy in future volunteer opportunities or company projects. In addition to serving the community, volunteering can also serve as a free form of employee training.

When done right, employee volunteering can be beneficial for everyone, and that includes your company, your employees, and the community. Your local community will be thankful, and your employees will identify more with your company’s value and mission, ultimately creating a healthier working environment in the process. And, as an employer, you’ll have productive and satisfied employees which are constantly learning new skills, and that benefits everyone on the long run.”

You might like to take a look at the document The Canadian Code for Employer-Supported Volunteering. .

By volunteering and encouraging others to do the same, you can improve the lives of others, get a great sense of well-being and be an inspiration to friends and family.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Overcoming Obstacles to Achieve Your Full Potential” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality. Find out more about Martin at  and see what he can do for you in the long run.

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