How to Rejuvenate your Business if you Want it to Flourish

Posted by martin.parnell |

At breakfast, this morning, my wife and I were looking out across our back garden and commenting on how lush everything is looking. It seems such a short time ago that the smaller trees were just spindly sticks, looking quite forlorn in their brown surroundings and now they are covered in rich foliage in a sea of varying shades of green. 

This should come as no surprise as it is something that occurs year after year with the deciduous trees, and yet it never ceases to amaze me how this transformation takes place. Of course, this couldn’t happen if the roots and trunk of the tree weren’t healthy. 

The whole process is a rejuvenation. New branches and fresh green leaves that keep the tree growing and spreading. It’s also something that happens in a healthy business. Core values and basic ethos may stay the same, but a company needs to rejuvenate, in order to grow and flourish. 

Trees need the right soil, light (sun) and water (rain) in order to flourish. Your company needs the right environment too. So, you need to provide that if you wish to develop and succeed.

Firstly, you may need to do an assessment of where your company is, at the present time. You could ask yourself the following questions. In order to help you with some answers, I have put references to previous blogs which can be found on my website: /blog/ 

Are you well situated, both physically and technically, to compete?

Is your premises coping with demand? Is it time for a re-design? (Apr. 17th. 2018). Is your online presence up-to-date, providing the right information and will it appeal to potential customers? The introduction of new technology can be daunting for some employees See my blog entitled - From bins to strategies, how to accept changes in the workplace (Apr. 10th. 2017). 

Do you have the right staff to make progress happen?

Are your team leaders and other employees fulfilling their roles? Do you need to make changes – bring in more staff, offer incentives? - Count on the things that are worth counting (Feb. 13th. 2017) and Good management requires the skill of communication (Apr. 4th. 2017).

Are you keeping up with or surpassing the competition?

Are you gaining more customers or are stuck in a rut and need to make some changes as to how the company is promoting itself? - Take action now and boost your company’s success (Sep. 11th. 2016) and Juggling ideas to make you get noticed (Sep. 19th. 2016). 

Never be afraid to seek out the opinion of others, your workforce are a valuable resource when it comes to finding out what’s working or not. Don’t be afraid to ask for their input as the feedback can prove invaluable, even negative feedback can be of value - Why asking for feedback in the right way is of most value (Jan. 9th . 2018) and How to see negative feedback in a positive light (Feb. 12th. 2018). 

If you come to the conclusion that your business is ailing, don’t give up, as with that ailing tree, rather than just chop it down, see if it may be worth salvaging. After all, it may just need a little pruning or extra nourishing – How to diagnose and cure an ailing business (Mar. 14th. 2018).

I hope some of these blogs may be of use and may your business and just like the trees in my garden be rejuvenated and continue to flourish. 

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Overcoming Obstacles to Achieve Your Full Potential” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality. Find out more about Martin at  and see what he can do for you in the long run.

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